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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Brand Effect

The Brand Effect

Paperback

Business General

ISBN10: 1312626437
ISBN13: 9781312626430
Publisher: Lulu Pr
Published: Oct 24 2014
Pages: 70
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: English
For an organization of any size, its brand is one of its most critical business assets. Yet, while the word branding officially has entered the buzzwords category, the strategic and systematic act of branding is often overlooked. Organizations fail to make it a part of their business strategy, and therefore they are unable to take full advantage of what an effective brand can do for the success of their business. This is the textbook of branding. Everything you need to know to begin building a brilliant brand for your company.

Also from

Gaskins Smith, Robyn

Also in

Business General