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Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality
Paperback
Business GeneralMarketingGeneral Computers
ISBN13: 9780578440620
Publisher: Centerboard Marketing
Published: Feb 16 2019
Pages: 150
Weight: 0.40
Height: 0.32 Width: 5.50 Depth: 8.50
Language: English
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and gotchas to avoid.
Inside, you'll find a step-by-step framework to:
- Define a brand personality that matches your company's unique culture
- Articulate how you help customers succeed in ways competitors can't
- Convey your brand personality in content, campaigns and conversations
- Build consensus and excitement for a brand launch
- Measure the impact of brand personality on your business goals
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