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Borrowed Trust: The System Behind Influencer Impact
Paperback
ISBN13: 9788409817672
Publisher: Credon
Published: Jan 17 2026
Pages: 474
Weight: 1.38
Height: 0.95 Width: 6.00 Depth: 9.00
Language: English
Borrowed Trust: The System Behind Influencer Impact explains influencer marketing as a trust-transfer system embedded in the modern marketing funnel, from awareness through post-sale retention. Written for marketing professionals and students who want clarity beyond tactics, it gives step-by-step guidance to make decisions that actually move the business.
Too many books treat influencer marketing as a set of disconnected trends. This book breaks that approach and gives you a system you can use immediately.
You'll learn how to:
- Map influencer marketing to every stage of the funnel, from brand awareness to retention
- Make strategic choices before building a campaign, including brand alignment, creative fit, and measuring the right outcomes
- Choose the right platforms, from short-form video to niche communities and emerging audio or gaming spaces
- Identify and select the right influencers, including B2B, long-term partners, and affiliate programs
- Run campaigns effectively, from outreach and agreements to paid vs organic strategies
- Track and optimize success with practical KPIs for each stage of the funnel
- Use tools and software, including sourcing platforms and automation, to scale campaigns without losing control
- Take the long view, integrating influencer marketing into a sustainable growth strategy
Each chapter combines real-world cases with actionable frameworks. This book gives you tools you can use immediately and frameworks to guide your decisions as your marketing strategy grows.
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