Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Blueprint For Public Relations

Blueprint For Public Relations

Plackard, Dwight Hillis
Blackmon, Clifton

Paperback

Business GeneralFiction AnthologiesGeneral Sociology

ISBN10: 1163155446
ISBN13: 9781163155448
Publisher: Kessinger Pub Llc
Published: Sep 10 2010
Pages: 372
Weight: 1.09
Height: 0.77 Width: 6.00 Depth: 9.00
Language: English
Blueprint for Public Relations is a comprehensive guide to the field of public relations, written by Dwight Hillis Plackard. The book covers all aspects of public relations, from the basics of communication and message development to the complexities of crisis management and reputation management. It is designed for both students and professionals in the field, offering practical advice and real-world examples to help readers understand the principles and practices of effective public relations.The book begins by introducing readers to the history and evolution of public relations, as well as the various roles and responsibilities of PR professionals. It then delves into the key elements of effective communication, including message development, media relations, and social media. The book also covers the importance of research and measurement in PR, as well as the ethical considerations that must be taken into account in all PR campaigns.One of the strengths of Blueprint for Public Relations is its focus on practical applications. The book includes numerous case studies and examples from real-world PR campaigns, allowing readers to see how the principles and practices discussed in the book can be applied in a variety of contexts. The book also includes practical tips and advice for PR professionals, such as how to handle difficult stakeholders, how to manage a crisis, and how to build and maintain a positive reputation.Overall, Blueprint for Public Relations is an essential resource for anyone interested in the field of public relations. Whether you are a student just starting out or a seasoned professional looking to brush up on your skills, this book offers valuable insights and practical advice for success in the world of PR.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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