Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Book On Woke: The Currency of Outrage and the Cost of Virtue

The Book On Woke: The Currency of Outrage and the Cost of Virtue

Ellis, Jordan

Paperback

Series: The Book on, Book 28

PhilosophyGeneral Sociology

Publisher Price: $17.95

ISBN10: 1997909456
ISBN13: 9781997909453
Publisher: Book on Publishing
Published: Nov 13 2025
Pages: 152
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English

'The Book On Woke' offers a critical exploration of the societal phenomenon known as wokeness, tracing its origins from genuine grassroots activism rooted in the quest for social justice to its current appropriation as a vehicle for identity signaling and performative advocacy.

In this thought-provoking narrative, readers encounter the journey of 'wokeness'-once a badge of awareness and vigilance against systemic injustices-to its transformation into a superficial construct that often prioritizes social approval over meaningful action. Delving deep into the mechanisms of language, campaigns, and the pervasive cultural climate, the author illuminates how moral outrage has become a social currency exploited by corporations and individuals alike. This book meticulously analyzes how identity politics has shifted focus from collective empowerment to individual status, leading to a fracturing of movements initially united for justice and equity. Woven throughout the text are clear illustrations of how language, once a tool for connectivity, has morphed into a weapon of exclusion, reinforcing existing hierarchies under the guise of progressiveness.

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