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The Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings
Paperback
Business GeneralPersonal Finance
ISBN13: 9781913284305
Publisher: Lightning Source Inc
Published: Feb 2 2022
Pages: 224
Weight: 0.60
Height: 0.47 Width: 5.83 Depth: 8.27
Language: English
Are you a rental property owner who can seem to get direct booking without relying on big-name platforms?
Are you tired of giving up a hefty percentage of your earnings to these said platforms?
Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve?
You're not alone.
When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb.
But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived.
In The Book Direct Playbook, Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings.
Using this powerful guide, you will:- Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one
- Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools
- Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz
- Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one
And so much more!
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