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BizBasics: The Essential Guide to Business Fundamentals and Entrepreneurship with Startup Case Studies
Paperback
Publisher: Notion Press
Published: Jan 2 2026
Pages: 286
Weight: 1.17
Height: 0.74 Width: 6.00 Depth: 9.00
Language: English
You've built the prototype-now it's time to build the company.
What is the difference between a great idea and a thriving business?
In today's fast-moving startup world, technical skills alone aren't enough. Engineers, students, and professionals aiming to launch their own ventures need the mindset, strategy, and tools to turn ideas into sustainable businesses.
This book, BizBasics, by Amit Kumar Marwah and Suryansh Sharma covers everything from opportunity recognition, market analysis, and funding to leadership, operations, innovation and Indian startup case studies. Whether you're crafting your first pitch, scaling your prototype, or leading a startup through uncertainty, this book offers the strategic mindset and practical tools to succeed in today's innovation-driven world.Because in Entrepreneurship, building the product is only half the journey but building the business is where the real challenge begins.
This is your manual for building the airplane while you're flying it.
Shaping a generation of leaders who think systemically, act strategically, and build sustainably
-Siddharth Sethi Co-founder- InfoBeans Chairman - CII MP State Council
Bridge between entrepreneurial aspiration and structured business execution
-Dr. Abha Rishi Executive Head - MP Startup Centre
Vital resource for academic programs in entrepreneurship, business incubation centres, and self-learners
- Prof. Rajeev Roy Professor & Dean Academics -XLRI Delhi
1 different editions
Also available
BizBasics: The Essential Guide to Business Fundamentals and Entrepreneurship with Startup Case Studies
Amit Kumar Marwah
Suryansh Sharma
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Amit Kumar Marwah
BizBasics: The Essential Guide to Business Fundamentals and Entrepreneurship with Startup Case Studies
Amit Kumar Marwah
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