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Big Data and the Future of Shopping Malls

Big Data and the Future of Shopping Malls

Paperback

Business General

ISBN10: 6630088646
ISBN13: 9786630088649
Publisher: Scholars' Press
Published: May 31 2026
Pages: 192
Weight: 0.58
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
This book explores how shopping malls are being transformed by big data, digital technologies, and changing consumer behavior. It argues that malls are no longer just physical retail spaces, but evolving into hybrid, experience-driven ecosystems shaped by analytics, omnichannel commerce, and platform-based retail models.The opening chapter introduces big data through its core characteristics-volume, velocity, and variety-and explains how it supports data-driven decision-making in retail. The book emphasizes that technological innovation, consumer expectations, and digitalization are reshaping mall operations, marketing, tenant management, and customer engagement.Overall, the book presents shopping malls as adaptive spaces that must integrate AI, analytics, and digital platforms to remain competitive in the future of retail.

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Business General