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Big Brown: The Untold Story of Ups
Hardcover
Publisher Price: $24.95
ISBN13: 9780787994020
Publisher: Jossey-Bass
Published: Feb 26 2007
Pages: 256
Weight: 1.01
Height: 1.00 Width: 6.39 Depth: 9.04
Language: English
For the first time, a UPS lifer tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical anti-marketing bias (why brown?) to its sterling brand loyalty and reputation for quality.
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