Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The "BIG THREE: TESCO, ASDA and SAINSBURY"

The "BIG THREE: TESCO, ASDA and SAINSBURY"

Okoebor, Alfred

Paperback

Business General

ISBN10: 3639171322
ISBN13: 9783639171327
Publisher: Blues Kids Of Amer
Published: Jul 15 2009
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: English
THE BIG THREE: TESCO, ASDA AND SAINSBURY, THE ARGUMENT RECONSIDERED is a contemporary issue in marketing strategies providing an innovative approach to learning about key marketing concepts imbibed by these UK based mega supermarkets. The book provides coverage of key issues in marketing and sets them within a highly recognisable and practical contemporary context. Divided into five parts, the book looks at the synopsis of the main marketing themes of market analysis and consumer behaviour in marketing programmes and those in strategic marketing planning. Containing so many articles, journals, text books and the like, the authors have provided additional notes that delve further into the topic, reflecting more recent research in the area. This book is an ideal reading for students of marketing, those on MBA programmes, those taking professional courses of the Chartered Institute of Marketing and the Market Research Society.

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