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Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Paperback

Business GeneralManagementMarketing

ISBN10: 1349300470
ISBN13: 9781349300471
Publisher: Springer Nature
Published: Jul 16 2009
Pages: 290
Weight: 0.82
Height: 0.67 Width: 5.50 Depth: 8.50
Language: English
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Business General