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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

Paperback

Business GeneralManagementMarketing

ISBN10: 0684838559
ISBN13: 9780684838557
Publisher: Simon & Schuster
Published: May 13 1998
Pages: 304
Weight: 0.90
Height: 1.00 Width: 6.00 Depth: 8.90
Language: English
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

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Business General