Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks

Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks

Berner

Hardcover

Biographies GeneralBusiness GeneralSelf-Help

Publisher Price: $29.00

ISBN10: 0593736648
ISBN13: 9780593736647
Publisher: Harmony
Published: Mar 3 2026
Pages: 272
Weight: 0.97
Height: 0.98 Width: 6.41 Depth: 9.51
Language: English
NEW YORK TIMES BESTSELLER - A young entrepreneur's blueprint for taking the right risks, scaling to new heights, and building a legendary brand.

I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.--Snoop Dogg

Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.

Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.

In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:

- It Starts with a Vision: Potential is everywhere. Recognize opportunities and don't be afraid to think big.

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