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612-822-4611
Becoming Couture: The Italian Fashion Industry After the Second World War

Becoming Couture: The Italian Fashion Industry After the Second World War

Hardcover

Series: Studies in Design and Material Culture

Business GeneralGeneral DesignItalian History

ISBN10: 1526155249
ISBN13: 9781526155245
Publisher: Manchester University Press
Published: Dec 3 2024
Pages: 248
Weight: 1.31
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label 'couture'.

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