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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Battle to Do Good: Inside McDonald's Sustainability Journey

The Battle to Do Good: Inside McDonald's Sustainability Journey

Hardcover

Business General

ISBN10: 1787568164
ISBN13: 9781787568167
Publisher: Emerald Pub Ltd
Published: Jan 19 2019
Pages: 280
Weight: 1.20
Height: 0.90 Width: 6.20 Depth: 9.20
Language: English
In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability.

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