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Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her
Paperback
Business BiographiesBiographies GeneralBusiness General
Publisher Price: $18.99
ISBN13: 9780061341328
Publisher: Harper Business
Published: Feb 9 2010
Pages: 288
Weight: 0.48
Height: 0.73 Width: 6.80 Depth: 9.19
Language: English
Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell. --Time
Barbie and Ruth is the remarkable true story of the world's most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women's roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll.
This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants.
A brilliant, creative, ruthless, and passionately competitive visionary, Ruth was a mother and wife who wanted it all--a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.
This gripping biography of a business icon reveals:
- A Visionary Entrepreneur: Discover how Ruth Handler, the daughter of Polish immigrants, defied expectations to build the world's largest toy company from a garage workshop.
- Women in Business: A candid look at the challenges and triumphs of a woman navigating the male-dominated corporate world of the 20th century.
- The Birth of an Icon: Go behind the scenes of Barbie's creation, from a controversial concept everyone rejected to a global cultural phenomenon.
- A Story of Resilience: Beyond the boardroom, this is the powerful story of a woman who faced down a devastating health crisis and SEC fraud charges to redefine her legacy.
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Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her
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