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Arts Management: A Practical Guide
Hardcover
Business GeneralMarketingBusiness of Art
ISBN13: 9780367717421
Publisher: Routledge
Published: Mar 31 2021
Pages: 296
Weight: 1.25
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Arts management is no longer a resting place for enthusiastic amateurs or artists with insufficient talent to make the big time. Rather, it is increasingly being recognised as a profession with a set of skills which need to be learnt.
Arts Management is a comprehensive handbook for arts administrators working in all art forms and in organisations ranging from small community co-operatives to large national flagships. With extensive Australian case studies, it covers cultural policy, fundraising, legal issues, marketing and public relations, managing people and money and event management. Arts Management is an essential reference for practising arts administrators and students.Also in
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