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Artificial Intelligence in Commerce

Artificial Intelligence in Commerce

Paperback

Business General

ISBN10: 6630210824
ISBN13: 9786630210828
Publisher: LAP Lambert Academic Publishing
Published: Jul 13 2026
Pages: 144
Weight: 0.44
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Artificial Intelligence in Commerce: Emerging Trends and Business Applications introduces postgraduate commerce students to the role of artificial intelligence in modern business. The book explains AI concepts and their practical applications in customer relationship management, retail, e-commerce, marketing, supply chain management, financial services, fintech, and human resource management. It also examines AI governance, ethics, data privacy, responsible AI adoption, and emerging technologies such as generative AI. With a strong focus on business decision-making and real-world applications, the book combines global perspectives with Indian business examples to help students understand how AI is transforming commerce and preparing organizations for the future.

Also from

Sathya, P.

Also in

Business General