Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Analyzing and Reporting Focus Group Results

Analyzing and Reporting Focus Group Results

Krueger, Richard A.

Paperback

Series: Focus Group Kit, Book 6

Medical ReferenceGeneral ReferenceGeneral Sociology

ISBN10: 0761908161
ISBN13: 9780761908166
Publisher: Sage Publications, Inc
Published: Jul 24 1997
Pages: 160
Weight: 0.64
Height: 0.36 Width: 7.54 Depth: 9.32
Language: English
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

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