Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
An Omnichannel Strategic Framework

An Omnichannel Strategic Framework

Lin, Aleck Chao Hung

Paperback

Business General

ISBN10: 6203202207
ISBN13: 9786203202205
Publisher: Lap Lambert Academic Pub
Published: Jan 6 2021
Pages: 184
Weight: 0.61
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.

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