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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Paperback
ISBN13: 9781032525648
Publisher: Routledge
Published: Jun 3 2025
Pages: 454
Weight: 1.76
Height: 0.99 Width: 6.85 Depth: 9.69
Language: English
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
1 different editions
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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Daryanto, Ahmad
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Daryanto, Ahmad
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
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