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Advertising Disability

Advertising Disability

Paperback

Series: Autocritical Disability Studies

AccountingGeneral Sociology

ISBN10: 1032560231
ISBN13: 9781032560236
Publisher: Routledge
Published: Jun 22 2026
Pages: 146
Weight: 0.50
Height: 0.33 Width: 6.14 Depth: 9.21
Language: English

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.

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Houston, Ella

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Accounting