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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising Confluence: Transitioning Marketing Communications Into Social Movements

Advertising Confluence: Transitioning Marketing Communications Into Social Movements

Bacouël-Jentjens, S.
Arora, A.

Hardcover

Series: International Marketing and Management Research

Business GeneralMarketing

ISBN10: 1137492244
ISBN13: 9781137492241
Publisher: Springer Nature
Published: Dec 22 2014
Pages: 122
Weight: 0.70
Height: 0.70 Width: 5.80 Depth: 8.60
Language: English
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

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