Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

Lawrence, Kenneth D.
Klimberg, Ronald K.

Hardcover

Series: Advances in Business and Management Forecasting, Book 6

Business GeneralManagement

ISBN10: 1848555482
ISBN13: 9781848555488
Publisher: Emerald Pub Ltd
Published: May 8 2009
Pages: 270
Weight: 1.30
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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