Sign-In
Cart
Aditude: Using Data to Inspire Extraordinary AD Creative
Hardcover
Currently unavailable to order
Please enter your email and a message will be sent to you when this product becomes available on our website.
ISBN13: 9781599325644
Publisher: Advantage Media Group
Published: Jul 30 2015
Pages: 196
Weight: 1.25
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
At last, a book that puts ad creative in its proper place to drive brand success.
Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition.
Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.
Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
Also in
Accounting
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
The ZERO Percent: Secrets of the United States, the Power of Trust, Nationality, Banking and ZERO TAXES!
Dey, Du'vaul
Paperback
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Berman, Karen
Knight, Joe
Hardcover
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
Payments Systems in the U.S.: A Guide for the Payments Professional
Loftesness, Scott
Benson, Carol Coye
Jones, Russ
Paperback
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Orloff, Judith
Mullis, Darrell
Paperback
The 5 Mistakes Every Investor Makes and How to Avoid Them: Getting Investing Right
Mallouk, Peter
Paperback
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
Choose FI: Your Blueprint to Financial Independence
Mamula, Chris
Barrett, Brad
Mendonsa, Jonathan
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Hope, Bradley
Wright, Tom
Paperback
Accounting and QuickBooks - 2 in 1: Learn How to Use Small Business Bookkeeping Software for Beginners
Ellis, Kevin
Paperback
The Path to Sustained Excellence: Strategy, Culture and Team: The Story of WSFS into the 21st Century
Kriegstein, Brittany
Turner, Mark A.
Simon, Lizzie
Hardcover
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Berman, Karen
Knight, Joe
Paperback
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura
Ries, Al
Paperback
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
The Truth about College: The Essential Guide for Parents and Teens--So You Can Make the Right Choice Together
Edelman, Ric
Hardcover
The Redleaf Calendar-Keeper 2026: A Record-Keeping System for Family Child Care Professionals
Press, Redleaf
Hardcover
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
Face Your Financial Fears: The Simple Guide to Fixing Your Relationship with Money
Cousineau, Jake
Paperback
The Money Kings: The Epic Story of the Jewish Immigrants Who Transformed Wall Street and Shaped Modern America
Schulman, Daniel
Paperback
The Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Fotopulos, Dawn
Paperback
Spark Brilliance: How the Science of Positive Psychology Will Ignite, Engage, and Transform Your Team
Insinger, Jackie
Paperback
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Fallaw, Sarah Stanley
Stanley, Thomas J.
Paperback
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers
Stevens, Howard
Cox, Jeff
Paperback
Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
Shotton, Richard
Flicker, Michaelaaron
Paperback
Fearless Farm Finances: Farm Financial Management Demystified
Chase, Craig
Padgham, Jody L.
Dietmann, Paul
Paperback
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
Hollins, Peter
Hardcover
Ultimate Guide to Social Media Marketing: Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results
Blake, Roberto
Butow, Eric
Garcia, Stephanie
Paperback
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
Histoire des Banques Centrales et de l'asservissement de l'humanité
Goodson, Stephen Mitford
Paperback
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Kraynak, Joseph
Boyd, Kenneth W.
Taillard, Michael
Paperback
Sons in the Shadow: Surviving The Family Business As An SOB* (Son Of The Boss)
Park, Roy H., Jr.
Hardcover
The 30-Day Money Cleanse: Take Control of Your Finances, Manage Your Spending, and De-Stress Your Money for Good
Feinstein Gerstley, Ashley
Paperback
Financial Literacy: How to Gain Financial Intelligence, Financial Peace and Financial Independence
Durrant, Shaun M.
Paperback
Crisis Cycle: Challenges, Evolution, and Future of the Euro
Garicano, Luis
Cochrane, John H.
Masuch, Klaus
Hardcover
Ethical Copywriting: A practical guide for coaches, healers, and service-based entrepreneurs to sell without the sleaze
Van Mullem, Lauren
Hardcover
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
The Wall Street Mba, Third Edition: Your Personal Crash Course in Corporate Finance
Advani, Reuben
Paperback
The McGraw-Hill 36-Hour Course: Accounting
Dixon, Robert L.
Arnett, Harold E.
Davidoff, Howard
Paperback
Private Finance, Public Power: A History of Bank Supervision in America
Conti-Brown, Peter
Vanatta, Sean H.
Hardcover
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
21st Century Monetary Policy: The Federal Reserve from the Great Inflation to Covid-19
Bernanke, Ben S.
Paperback
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
Failure Factory: How Baltimore City Public Schools Deprive Taxpayers and Students of a Future
Papst, Chris
Hardcover
The Great 401(k) Hoax: Why Your Family's Financial Security Is at Risk, and What You Can Do about It
Colamosca, Anne
Wolman, William
Paperback
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Levinson, Jay Conrad
Paperback
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
The Data Imperative: How Digitalization Is Reshaping Management, Organizing, and Work
Schildt, Henri
Hardcover
Storytelling para Copywriters: A Arte de Segmentar, Engajar e Vender Com Histórias
Oliveira, Natanael
Paperback
The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Scott, David Meerman
Paperback
Financial Literacy for Managers: Finance and Accounting for Better Decision-Making
Lambert, Richard A.
Paperback