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Actionable Web Analytics

Actionable Web Analytics

Paperback

Business GeneralManagementGeneral Computers

ISBN10: 0470124741
ISBN13: 9780470124741
Publisher: John Wiley & Sons
Published: May 1 2007
Pages: 288
Weight: 0.92
Height: 0.70 Width: 7.42 Depth: 9.16
Language: English
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.

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Business General