Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Average Is Always Wrong: A Real-World Guide to Putting Data at the Heart of Your Business

The Average Is Always Wrong: A Real-World Guide to Putting Data at the Heart of Your Business

Shepherd, Ian

Paperback

Business GeneralManagementGeneral Computers

ISBN10: 0857198122
ISBN13: 9780857198129
Publisher: Harriman House
Published: Sep 22 2020
Pages: 236
Weight: 0.65
Height: 0.80 Width: 5.50 Depth: 8.40
Language: English

Everywhere you look people are talking about data.

Buzzwords abound - 'data science', 'machine learning', 'artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business?

Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.

The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.

Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.

Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.

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