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Augmenting Customer Retention Through Big Data Analytics
Hardcover
ISBN13: 9781774917213
Publisher: Apple Academic Press
Published: Dec 6 2024
Pages: 336
Weight: 1.47
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
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