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Augmented Reality and Virtual Reality: The Power of AR and VR for Business
Hardcover
Series: Progress in Is
Business GeneralGeneral Computers
ISBN13: 9783030062453
Publisher: Springer
Published: Mar 1 2019
Pages: 335
Weight: 1.46
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.
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