Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Attentionomics - Volume I

Attentionomics - Volume I

Ayodeji Ogunmola, Gabriel

Paperback

Business General

ISBN10: 6208064767
ISBN13: 9786208064761
Publisher: LAP Lambert Academic Publishing
Published: May 19 2025
Pages: 468
Weight: 1.37
Height: 1.04 Width: 6.00 Depth: 9.00
Language: English
This book redefines attention in the digital age, moving beyond scarcity to address fragmentation and overload. It introduces attention capital an asset to cultivate, manage, and invest, encompassing cognitive depth, selective filtering, and engagement quality. Extending engagement economics beyond marketing, it highlights its relevance to personal and societal well-being, differentiating meaningful engagement from passive consumption. Tracing the historical evolution of attention, the book refines theories to account for algorithmic curation, hyper-personalization, and affective attention. It explores the creator economy, a multidimensional framework for cognitive, emotional, and social engagement, and the impact of algorithmic feedback loops and sensory modalities. Addressing challenges like misinformation, polarization, and ethics, it advocates for algorithmic transparency, data privacy, user empowerment, and Time-Well-Spent principles. It examines Web3, the Metaverse, and evolving regulations, emphasizing critical consumption, media literacy, and alternative business models. The book stresses self-awareness, resilience, and ethical engagement.

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