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Attention, Attitude, and Affect in Response To Advertising

Attention, Attitude, and Affect in Response To Advertising

Paperback

AccountingInvesting & FinanceGeneral Psychology

ISBN10: 1138876151
ISBN13: 9781138876156
Publisher: Psychology Press
Published: Apr 23 2015
Pages: 338
Weight: 1.00
Height: 0.71 Width: 6.00 Depth: 9.00
Language: English
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.

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