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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Assessing the Product Related Factors for Television Purchase

Assessing the Product Related Factors for Television Purchase

Banerjee, Debargha
Ghosh, Uddipta
Basu Chowdhury, Subhajit

Paperback

Business General

ISBN10: 6208447496
ISBN13: 9786208447496
Publisher: LAP Lambert Academic Publishing
Published: May 29 2025
Pages: 196
Weight: 0.59
Height: 0.45 Width: 6.00 Depth: 9.00
Language: English
The book contains a research study on the purchase behaviour of television buyersin the metropolitan city of Kolkata and its suburbs. The researcher had conducted theresearch survey in Kolkata and nearby districts of the state of West Bengal, India. Theresearch was based on intensive literature survey and primary data survey of televisionbuyers and dealers in the jurisdiction of Kolkata and nearby districts. The researcher used thestimulus response model and designed the research as a combination of descriptive andcausal research. It was done so, since it is not sufficient to know, how the consumers behave, but also the cause of such behaviours, getting recorded. Area based sampling was undertaken, using the mall intercept survey method, whereby, time frame of 4 hours in peak time offootfall and 4 hours in lean time of footfall was considered. Every 5 th of the footfall as per therecorded footfall on the entry gate was considered as a sample element. In the consumersurvey, a total no of 509 television buyers were surveyed.

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