Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Asian Dimensions of Services Marketing

Asian Dimensions of Services Marketing

Tang, Esther
Chan, Ricky
Tai, Susan

Hardcover

Business GeneralMarketingGeneral Sociology

ISBN10: 0789016907
ISBN13: 9780789016904
Publisher: Routledge
Published: Mar 1 2002
Pages: 138
Weight: 0.71
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
Asian Dimensions of Services Marketing delves into the world of industry in Asia. There has been phenomenal growth in that continent's service industries over the past few decades, and this book covers several important aspects of marketing services. These include the influence of reference groups in the service industries of Singapore, and influences upon the relationship between service performance and customer satisfaction in the Thai cultural and business setting. This book also discusses perceived success factors for multinational professional service firms in South Korea, examines how store atmosphere impacts the emotional well-being of Chinese customers in a leisure service setting, and more!

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