Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Art of Story and Humor, for Lawyers and Other Creative Types: Persuade Without Arguing, Avoid Boring the Boss, and Remain Relevant in an Age of Algori

Art of Story and Humor, for Lawyers and Other Creative Types: Persuade Without Arguing, Avoid Boring the Boss, and Remain Relevant in an Age of Algori

Altreuter Esq, William C.
Berlin, Catherine
Berlin Esq, Catherine

Paperback

Business General

ISBN10: 1477569758
ISBN13: 9781477569757
Publisher: Createspace
Published: Jul 12 2012
Pages: 160
Weight: 0.49
Height: 0.34 Width: 5.98 Depth: 9.02
Language: English
Facts matter most. Every business memo has a goal. Technical, professional business writers armed with humor, logic, and story principles can use facts to prime others to agree with that goal long before it is time to argue a point or make a request. Few of us know how to capture an audience's attention using only facts. We professionals save movement, tempo, and heat for the roll-up-the-sleeve pitch. Everything before then, from claims report to executive summary to peer review study, is offered up safely...and bone dry. We miss the perfect opportunity to condition our audience to want to agree with us-we miss it every time. Strong narratives help an audience see events from your perspective, a lost skill in a world of short attention spans and pit bull sound bites. In Art of Story and Humor, business people learn how to recognize the patterns and logic that underlie more dramatic forms of communication, and are then shown examples of how these patterns can be applied in all forms of commercial, educational, and institutional writing. Art of Story and Humor explores humor patterns (including verbal physics and minimization), movement in music and screenplay, the theory of plausible impossible, theme, perspective, structure, order, jargon and beige staging, word choice and comparison, digital visualization, fact gathering, matrix development, the use of bad facts to maintain interest and credibility, new approaches to understanding the number and nature of audiences, being prepared for bias, and focusing on statistics. Lawyers, scientists, teachers, and accountants can boost already strong writing talent by using experience to blend humor and story principles into everyday communications. This is the companion text for the Art of Story and Humor session books. Introduction by William C. Altreuter, who along with Ms. Berlin, teaches Writing Funny, and Other Ways to Persuade at the State University of New York at Buffalo.

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