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The Art of Startups: How to Beat Larger Companies Using Machiavelli's War Strategies
Hardcover
Publisher Price: $34.95
ISBN13: 9781785271687
Publisher: Anthem Pr
Published: Apr 3 2020
Pages: 190
Weight: 0.99
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
What does a five-hundred-year-old political and military strategist have to do with the world of startups?
Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact.
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