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The Art of Company Design: The experience of an airplane designer who has become a company designer
Paperback
Publisher: Amazon Digital Services LLC - Kdp
Published: Jan 23 2025
Pages: 216
Weight: 0.65
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English
They both have a mission, a context where they are supposed to operate (the air for the airplane and the business for the company) and a strategy, which determines how to accomplish the mission in that context.
Design starts from there.
In both cases, the crystal ball is not an available tool. Mistakes are, therefore, part of the game. They must be included in the planning and they must be fixed.
Fixing solutions, though, is an endless task. The process is called Learning Experience. A very nice way of putting it!
And the learning process doesn't stop even when the airplane becomes operational. Designing and redesigning is therefore a common approach to airplane design.
Company design is no exception. It is an ever-ending process that requires specific skills and adequate tools to support it.
This book doesn't have the ambition of being a reference manual, but only a support to enhance the talents a manager
possesses and help him/her exploit them, while performing his/her activities of strategic relevance.
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