Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Art and Reason: The Logic Behind Visual Design

Art and Reason: The Logic Behind Visual Design

Gonzalez Rivas, Leandro Assier
Salinas Guadamuz, Andrea Fernanda
Jacomino Mendoza, Carlos Alexander

Paperback

Business General

ISBN10: 6208514371
ISBN13: 9786208514372
Publisher: Our Knowledge Publishing
Published: Dec 30 2024
Pages: 72
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
Art and Reason: The Logic Behind Visual Design is more than a work on design techniques; it is a thoughtful guide that invites the reader to explore the transformative power of visual elements in a world increasingly saturated with images. Throughout this book, the author leads us through an in-depth exploration of how graphic design should not only captivate the eye, but also communicate messages, influence emotions, and foster social change. The first chapter, The Critical Mind of the Designer, posits the fundamental role of critical thinking in graphic design. Beyond aesthetic creativity, critical thinking in design makes it possible to question and analyze the social and cultural effects of each graphic element. The questioning exercises presented here are a tool to enhance creativity and to address complex global issues, preparing designers to become true agents of change. In the second chapter, Colors and Shapes with Purpose, the psychological impact of colors and shapes are explored. Here, it demonstrates how each choice of color and shape can influence the viewer's emotional state and how it can influence the viewer's emotional state.

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