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مناهج البحث في الإعلام ال
Paperback
ISBN13: 9786038637135
Publisher: Rushd Bookstore
Published: May 5 2022
Pages: 298
Weight: 1.05
Height: 0.62 Width: 6.69 Depth: 9.61
Language: Arabic
يتناول الكتاب أسس ومفاهيم البحث العلمي والإشكاليات العلمية المرتبطة به، ثم ينتقل لعرض مناهج البحث المختلفة التقليدية والحديثة، مع تركيز خاص على المناهج الأكثر استخداماً في مجال الإعلام الرقمي، مثل المنهج المسحي، التاريخي، المقارن، تحليل المضمون، ودراسة الحالة. كما يخصص فصولاً لأدوات جمع البيانات وأساليب القياس الإحصائي، إضافة إلى شرح مفصل لأدوات التحليل الكمي والنوعي المستخدمة في الدراسات الإعلامية الرقمية.
ويميز الكتاب أيضاً اهتمامه بالجانب التطبيقي، حيث يتطرق إلى كيفية التعامل مع التحديات المرتبطة بالبحث في بيئة الإعلام الجديد، ويعرض نماذج تطبيقية حول شبكات التواصل الاجتماعي والإعلام الإلكتروني، مع تقديم إرشادات عملية تساعد الباحث على صياغة مشكلة البحث، اختيار المنهج المناسب، وتحليل النتائج بدقة علمية.
✨ أهمية الكتاب
- يوفر أساساً علمياً ومنهجياً لطلاب الدراسات العليا والباحثين في الإعلام الرقمي.
- يوضح الفروق بين مناهج البحث التقليدية وتلك الملائمة لبيئة الإعلام الجديد.
- يساعد على إتقان أدوات التحليل الكمي والنوعي المستخدمة في الدراسات الإعلامية.
- يتضمن تطبيقات مع
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