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ريادة الأعمال - Entrepreneurship
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ISBN13: 9786038239728
Publisher: Rushd Bookstore
Pages: 320
Weight: 1.13
Height: 0.67 Width: 6.69 Depth: 9.61
Language: Arabic
يعتبر هذا الكتاب دليلاً استراتيجياً وعملياً متكاملاً لكل الطامحين لدخول عالم الأعمال والاستثمار، حيث يجمع بين التأصيل النظري والخطوات التطبيقية اللازمة لتحويل الأفكار المجردة إلى مشاريع قائمة على أرض الواقع. يبدأ الكتاب بتحديد المفهوم الاقتصادي لريادة الأعمال، موضحاً الفروقات الجوهرية بين رائد الأعمال والمخترع أو مؤسس المشروع التقليدي، مع التركيز على السمات الشخصية والقيادية التي يجب أن يتحلى بها رائد الأعمال الناجح ومدارس الفكر المختلفة التي تناولت هذا المجال.
ينتقل الكتاب في فصوله المتقدمة إلى جوهر العملية الابتكارية، حيث يخصص مساحة واسعة لمناقشة الإبداع والابتكار، مستعرضاً نظريات الإبداع، سمات الشخصية المبدعة، والمعوقات التي قد تواجه الابتكار داخل المنظمات. كما يقدم الكتاب نماذج ملهمة لرواد أعمال عالميين مثل مارك زوكربيرج، بالإضافة إلى تسليط الضوء على نماذج ناجحة من المملكة العربية السعودية، مما يربط المحتوى بالواقع المحلي والعالمي.
الجزء الأكثر عملية في الكتاب هو ما يتعلق بآليات تحويل الأفكار إلى مشاريع، حيث يقدم الكتاب عشرة مفاتيح ذهبية لتحويل أي فكرة إلى م&
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