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التجارة الالكترونية - e-commerce (Large Print Edition)
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ISBN13: 9786038186176
Publisher: Rushd Bookstore
Pages: 258
Weight: 0.92
Height: 0.54 Width: 6.69 Depth: 9.61
Language: Arabic
يعد هذا الكتاب مرجعاً شاملاً ومعمقاً في عالم التجارة الإلكترونية، حيث يغوص في تفاصيل هذا القطاع الذي أحدث ثورة في مفاهيم البيع والشراء وتبادل الخدمات عبر الشبكة العنكبوتية. يبدأ الكتاب بوضع أساس معرفي متين من خلال الفصل الأول الذي يستعرض نشأة التجارة الإلكترونية وتطورها التاريخي، معرجاً على التعريفات اللغوية والاصطلاحية الدقيقة لهذا المفهوم، وصولاً إلى التعريف الشامل الذي يغطي كافة جوانبها التقنية والتجارية.
ما يميز هذا الكتاب هو طرحه لموضوع مشروعية التجارة الإلكترونية في الإسلام، مما يجعله مرجعاً مهماً للقارئ العربي والمسلم الراغب في التأكد من الضوابط الشرعية للمعاملات الرقمية الحديثة. كما يسلط الضوء على الأهمية الاستراتيجية للتجارة الإلكترونية في الاقتصاد المعاصر، وكيفية تطويرها، مع تحليل دقيق لقطاعات الخدمات المختلفة ومراحل نموها.
ينتقل الكتاب بعد ذلك لاستعراض المميزات والمزايا التنافسية التي توفرها التجارة الإلكترونية للأفراد والشركات على حد سواء، ويقدم مقارنة منهجية بين التجارة التقليدية والإلكترونية لإيضاح الفوارق الجوهرية. ولا يغفل الكتاب الجانب الأمني، حيث يتنا
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