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الاتصال المؤسسي المفهوم
Paperback
Business GeneralManagementGeneral Sociology
Publisher Price: $23.00
ISBN13: 9786144295564
Publisher: Madarek Company for Publishing and Distributi
Published: Apr 13 2026
Pages: 196
Weight: 0.53
Height: 0.45 Width: 5.83 Depth: 8.27
Language: Arabic
Institutional Communication: Concepts and Modern Trends by Mohammed Al-Masoudi is a practical guide to understanding communication within modern organizations. The book explains how effective communication supports organizational success by strengthening relationships, building trust, and enhancing corporate reputation.
It covers key elements such as internal communication, corporate identity, public relations, and crisis management, along with modern strategies including performance measurement and the use of digital tools like artificial intelligence .
Through real-world examples and case studies, the book demonstrates how institutions can improve communication strategies to achieve better performance and competitive advantage. It is an essential resource for professionals, students, and anyone interested in corporate communication and management.
يقدّم كتاب الاتصال المؤسسي المفهوم والاتجاهات الحديثة دليلًا عمليًا لفهم دور الاتصال داخل المؤسسات الحديثة، وكيف يساهم في تعزيز العلاقات وبناء الثقة وتحسين السمعة المؤسسية.يستعرض الكتاب أهم عناصر الاتصال مثل الاتصال الداخلي، والهوية المؤسسية، والعلاقات العامة، وإدارة الأزمات، بالإضافة إلى الاستراتيجيات الحديثة وطرق قياس الأداء واستخدام التقنيات الرقمية مثل الذكاء الاصطناعي .كما يضم أمثلة واقعية ودراسات حالة توضح كيفية تطوير استراتيجيات اتصال فعّالة لتحقيق النجاح المؤسسي والتفوق في بيئة الأعمال.Also in
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