Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

Coombs, Timothy

Paperback

Business GeneralGeneral Reference

ISBN10: 1452217807
ISBN13: 9781452217802
Publisher: Sage Publications, Inc
Published: Jun 11 2013
Pages: 256
Weight: 0.85
Height: 0.60 Width: 7.00 Depth: 9.90
Language: English
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

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