Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos

McGuire, Kelly A.
Wood, Dexter E., Jr.

Hardcover

Series: Wiley and SAS Business

Business GeneralTechnology & EngineeringApplications

Publisher Price: $45.00

ISBN10: 1119129982
ISBN13: 9781119129981
Publisher: Wiley
Published: Sep 6 2016
Pages: 432
Weight: 1.40
Height: 1.70 Width: 6.10 Depth: 9.10
Language: English
Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

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