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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Analysis of the Zara business model. How it disrupts the fashion industry

Analysis of the Zara business model. How it disrupts the fashion industry

Rothe, Philipp

Paperback

Business General

ISBN10: 3346918785
ISBN13: 9783346918789
Publisher: Grin Verlag
Published: May 9 2023
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Academic Paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,3, Boston University, language: English, abstract: The purpose of this paper is to identify how Zara maintains its leadership through its specialization in quick fashion by analysing the internal and external industry environment by utilizing analytic tools, such as Porter's 5 Forces and SWOT. This paper will also take a deeper look into the company's business model and marketing strategies. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases. In response to these findings, we suggest strategic recommendations by maintaining its status as a quick fashion pioneer, as well as dominating the emerging ultra-fast fashion. Zara is the Spanish flagship store belonging to one of the world's biggest and most successful fashion apparel retailers, Inditex. The company is a multinational clothing company with thousands of in-store locations and an e-commerce presence.

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