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An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion
Paperback
Series: Macat Library
Business GeneralLiterary Criticism
ISBN13: 9781912453009
Publisher: Macat Lib
Published: May 15 2018
Pages: 112
Weight: 0.26
Height: 0.24 Width: 5.06 Depth: 7.81
Language: English
Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
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