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American Developer: A Practical Guide to Extending Business Internationally in a World that is Flat in Places
Hardcover
Publisher Price: $25.95
ISBN13: 9781440127441
Publisher: Authorhouse
Published: Mar 13 2009
Pages: 152
Weight: 0.84
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Monterey Institute of International Studies
Monterey, California
American Developer introduces the concept of 'international market development' as an enterprise's effort to extend business outside its home country market. McGibben describes the concept and explains how various functional areas of an organization can drive international expansion.
With 15 years of international market development experience, McGibben uses engaging anecdotal experiences to introduce concepts to the reader. Whether studying international business, managing an international assignment or an executive of a global enterprise, American Developer is a unique how to resource that plainly presents a combination of marketing and business planning tools that the reader can use to launch and thrive in their international business career.
1 different editions
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American Developer: A Practical Guide to Extending Business Internationally in a World that is Flat in Places
McGibben, Kevin G.
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