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AI, Branding, and Consumer Psychology: The New Marketing Paradigm

AI, Branding, and Consumer Psychology: The New Marketing Paradigm

Paperback

Business General

ISBN10: 620964029X
ISBN13: 9786209640292
Publisher: LAP Lambert Academic Publishing
Published: Mar 18 2026
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
This monograph analyzes the evolution of marketing measurement and consumer behavior modeling through AI-based predictive analytics. It introduces advanced attribution models, multi-dimensional performance measurement systems, and intelligent automation tools reshaping the modern marketing paradigm.

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Business General