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Advertising Self-Regulation and Outside Participation: A Multinational Comparison
Hardcover
ISBN13: 9780899302959
Publisher: Praeger
Published: May 17 1988
Pages: 390
Weight: 1.63
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments.
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