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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising Campaign Design: Just the Essentials

Advertising Campaign Design: Just the Essentials

Hardcover

AccountingMarketing

ISBN10: 0765625520
ISBN13: 9780765625526
Publisher: M E Sharpe Inc
Published: Aug 15 2011
Pages: 256
Weight: 1.06
Height: 0.73 Width: 6.62 Depth: 9.31
Language: English
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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