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Advanced Customer Journey Mapping Techniques Explained: Effective Tools to Optimize Every Interaction
Paperback
Business GeneralManagementMarketing
Publisher Price: $19.99
Publisher: Liora Ashcombe
Published: Jun 6 2026
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
The book covers not only the basics but also offers a number of tools, frameworks, and tactics that are applicable to a variety of sectors and organizations of all sizes. It highlights the role journey mapping may play for customer retention, service delivery improvement, product development improvement, brand loyalty improvement, and continuous improvement efforts catalyzation. Readers will learn how to cross department lines, rally stakeholders behind customer-focused goals, and turn journey insights into business outcomes. This book is written in a straightforward and approachable way and provides a balance between theory and practical application. It is suited for both beginners and experienced professionals.
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